Founded in 1902, Alabama USA with 10 sewing machines and 8 knitting machines Russell Athletic has been carving a legacy for itself in both the sporting world and youth culture scene for over 100 years. Be it supplying uniforms for Major League Baseball and the NFL, or being worn by cultural icons such as Dr. Dre, Stone Roses or more recently Kanye West.
To celebrate the Russell Athletic legacy, the brand has recreated the original American Knit loop back fleece and the premium chunky knit loop back fleece. Both are essential pieces of fashion history that date back to the 1930s when Russell invented the world's very first sweatshirt. The brands unique multi- traverse weave works to reduce shrinkage, eliminate stretching, making each Russell Athletic piece, an item to endure.
The Fall'17 collection also pays homage to the best from Russell Athletic, from vintage Americana to the collegiate summer styling. Retro baseball-style fits that stand the test of time and designs embroidered with the original 'Eagle R' logo, giving each piece visual identity. While track pants, t-shirts, and sweatshirts incorporate classic trims and original V-neck patches.
Traditional palettes of light marl-gray, white and dark denim are complemented with nude undertones and pastels such as ‘Powder Blue’ and ‘Peach Whip’. The Fall’17 collection couples timeless designs from Russell Athletic and the brands storied past with a contemporary aesthetic to satisfy the increasing demand from cutting-edge opinion formers, early adopters, and fashion-savvy consumers inspired by the music and streetwear trends of decades past.